Luxury streetwear brand Represent, which was started in 2011 by Bolton brothers George and Mike Heaton, is now opening a permanent store in the city.
The brand has seen a meteoric rise to popularity with famous figures such as Justin Bieber, Kim Kardashian and even Manchester’s own Liam Gallagher donning the brands garms.
The brand traditionally sold its clothes online or through retailers such as Selfridges and END. In March it all changed when they opened a bespoke West Hollywood store in USA, and now, they plan to build on the success of that location by opening two permanent stores in the UK, one in London, opening next year and one in Manchester, opening this Autumn.
Located on New Cathedral Street, right in the heart of the city’s shopping district, the store will be offering customers a bespoke, luxury shopping experience, where people can book appointments with advisors for style recommendations based on their needs.
The new Represent store will be in good company, sat alongside luxury retailers such as Canada Goose, Luis Vuitton and Harvey Nichols. Not bad for a couple of boys from Bolton!
See more of Manchester’s latest openings here.